For one of our Networked Cities projects, we were asked to explore urban markup. While looking at existing projects, my teammate David Hutchful and I got the feeling that tagging spaces is a pretty crowded space. Tagging or otherwise marking people with the intent of learning more about them or feeling more connected to them appeared similarly crowded.
Inspired loosely by Steven Johnson’s work Everything Bad is Good for You, we began thinking about intermixing the ideas of place and people markup with play. This led to imagining a game in which you tag other people. If tag from two strangers match, aside from some stopwords, within a certain range of time and place, each player might get points.
The idea of being tagged by strangers ultimately feeds into peoples’ curiosity of what others think about them. This became our focus for the project, which we are calling Mirror. We built in anticipation (you can only check how you’ve been tagged once per day) and ambiguity (tags, for you, are only localized to the resolution of a cell tower). You can only be tagged by people who are not in your social network.
These tags also build identities for places. Imagine a space that displays the way people currently in it have been tagged — reflecting its current occupants. Browse a map that shows the way people have been tagged in a neighborhood. We also imagine games, such as scavenger hunts in which the goal is to go out and get tagged in certain ways.
We actually believe that such a product could be bad for both you and community in general, but that doesn’t stop it from being fun to think about.